Academic-style writing has given us a few bad habits — often teaching us to focus on hitting word counts over clear content. Luckily, habits are there to be broken. So like all well-written copy, let’s cut straight to the point. Here are 7 tips to help you write like a pro. — Embrace the plain What’s your biggest content pet peeve? Mine is jargon. No one wants to listen to technical words, it’s no different when it comes to writing.